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Thursday, December 20, 2007 - 10:25 PM
Coming to House of Denim for the New Year...
Fortune Denim the Hottest New Premium Denim Line
 
Most Chinese food dinners end with a cookie predicting vague happiness,
health and fortune coming to you in the future. When Karen Noseff
cracked open a cookie at one fateful dinner not long ago, the fortune
might've well as read "forget about a career in law; start designing
jeans and happiness and success will be yours." Because that's exactly
what she decided to do, and Fortune Denim, a new line of premium denim
that combines the best of Southern California denim's fit and wash with
Eastern design details, was born.
Fortune Denim embodies the clean
and simple lines of flattering Western-made jeans with unique Eastern
details waiting to be discovered. The overall feel is pure luxury with
its satin waistband, including a personal fortune, and satin pockets.
Just like cracking open an optimistic fortune cookie, pulling on the
sleek and soft denim, buttoning the dazzling Chinese coin button and
glancing at her slim reflections in the mirror is enough to change the
wearer's perspective on the day.
Fortune Denim is created in Los Angeles with the finest quality
Japanese denim, known for its superior softness, texture and
durability, resulting in a sexy fit without overstretching. Fortune's
dark and sleek denim creates an incredibly slimming effect. The
ultra-versatile jeans are equally appropriate and comfortable for a
night on the town or a day at the office. The signature details give
each pair a style all their own. Each is lined with rich satin trim in
the style of the ancient Tang Dynasty hand-sewn into the interior
waistband and pockets in one of four distinctive colors - red, purple,
blue and silver. The stitching is done with eye catching metallic
thread in edgy color combinations and unique designs. The classic "F"
pocket is designed to lift, flatter and transform and comes in an
assortment of candy-coated colors using special zigzag stitching. Each
pair of Fortune Denim is adorned with a button hand-set with 24
delicate Swarovski crystals made to resemble an ancient Chinese coin,
and is coated with a special glaze to keep each crystal in place
through repeated washings. And the most captivating accent is the
personal fortune, unique for each pair of jeans, stitched into the
interior waistband to bring good luck to all who wear them.
 
Read the interview with Fortune Denim designer and creator Karen Noseff at flashfilm.com
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